I started my Logo Design process with a few sketches and played around with a few different ideas.
I likes the original Idea of the Jayne Pierson Logo, how the J and the P are merging together and thought that an updated version of that, would work good with the Ethos I had in mind. 


Also I wanted to experiment on how the Logo could be applied on the Sports and Lingergie Collections, playing around with the JPL Leisurewear.

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